Trap-Ease America Essays

Trap-Ease America Essays Trap-Ease America Paper Trap-Ease America Paper Has Martha identified the best target market for Trap-Ease? In other to ascertain whether Martha has identified the best target market for Trap-Ease we will look at what is a market and what does target markets involves. A market is the set of actual and possible buyers of a product or services and marketing involves the process by which individuals and groups obtain what they need and want through creating and exchanging products and values with each other. Before targeting a market segmentation has to take place. The division of a market into different homogeneous groups of consumers is known as market segmentation. Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific market, thus better satisfying customer needs. A market segment should be: -measurable -accessibly by communication and distribution channels -different in its response to a marketing mix -durable -substantial enough to be profitable The four primary bases on which markets are segmented are: geographic – this is based on regional variables such as region, climate, population density, and population growth rate -demographic – is based on variables such as age, gender, ethnicity, education, occupation, income and family status -psychographic – based on variables such as values, attitudes, and lifestyle -behavioral – based on variables such as usage rate and patterns, price sensitivity, brand loyal ty and benefits sought When the market has been segmented the firm now has to choose its target market. A target market is a set of buyers who share a common need or characteristic that the company decides to serve. The firm does that by evaluating the attractiveness of the segment and the fit between the segment and the firm’s objectives, resources, and capabilities. Martha has chosen women as its target market but Martha has to consider whether the woman is the decision maker when it comes to home improvement items like mousetraps. Martha could try targeting males. The men who see it as their role/duty to deal with pest control in the home thus protecting the women from the gruesome nature that is usually involves in the process. In the case of Trap-Ease the mouse maybe trap alive in the trap and women may not want to deal with that aspect but the man may have no problem of disposing the trap with a live mouse. Businesses such as offices and warehouses are another option Martha may wish to consider. Business owners who need to safeguard their supplies and equipment can well be served by the Trap-Ease. Martha should appeal to these people showing them the benefit of using the Trap-Ease instead of poison or the traditional mousetrap. One of the benefit is when poison is used the mice may end up dead anywhere and stink up the office environment before it is found whereas the Trap-Ease you would know exactly where you place it and can dispose of it in a timely manner. The food service industry such as restaurant, canteens is yet another market Martha can target. The food service industry has to maintain certain health standards one of which is maintaining a pest free environment. Martha can show them the benefit of using the Trap-Ease to achieve these standards thus better serving their customers and at the same time protect their food supplies, ingredients and their business from being infected by mice. Pest control companies would make a great target market for Martha. These companies specialize in finding solutions for their customers and Martha needs to convince them that Trap-Ease would be a great product for their clients. Since a rancher invented the Trap-Ease, ranchers could be a target market because it seems that the inventor was having a problem with mice and other ancher like him can be experiencing the same problem. Martha could use the retired rancher to reach this target market. Describe the current marketing mix for Trap-ease. Do you see any problems with this mix? Marketing mix are the variables that mangers can control in order to best satisfy customers in the target market. A typical marketing mix includes the product offered at price, with some promotion to tell customers about the product and a way to reach the customers’ place. This is often referred to as the 4P’s: Product, Price, Place and Promotion. The product is the physical product or service offered to the consumer. Price is the amount of money the customers have to pay obtain the product. Promotion represents the various aspects of communicating information about he product with the goal of generating a positive customer response. Place is about getting the products to the target customers. The following table summaries the marketing mix, including a list of the aspect of each of the 4Ps. ProductPricePlacePromotion FunctionalityAppearanceQualityPackagingBrandWarrantService/SupportList PriceDiscountAllowancesFinancingLeasing optionsChannel membersChannel motivationMarket coverageLocationsLogisticsService levelsAdvertisingPersonal sellingPublic relationsMessageMediaBudget The marketing mix for Trap-Ease is: Product:Trap-Ease innovative mousetrap Price:Retail = $2. 49 Place: Large Retailers, Safeway, Kmart, Hechingers CB Drugs Promotion:Trade shows, Home-and-Shelter style magazines, Publicity. The Trap-Ease is an above average product that provides a much needed customer solution. There is no variety in the packaging therefore customers do not have a choice as whether they want a package with one or two. There is no mechanism to ascertain whether customers are satisfied with the product. The price is very high when compared to its closest competitors and from the customer’s point of view that may not be worth the added value in the product itself. The retailers are given no motivation to sell the product in their stores and no incentive is offered to entice consumer to purchase. Promotion is one in a medium that is not communicating the message to the correct targeted market. Women are a small segment of the total â€Å"hardware† customers. Good housekeeping and other home and shelter magazines may not appeal to many persons in the targeted market. As it stands right now the product has to sell itself because limited advertising is being as a result the public may not be aware of the product. There is not sufficient communication between Martha and customer or potential customers. Trap-Ease is located in the top hardware, grocery and drug chains; this is not offering enough market coverage. Transportation of orders to retailers is not being done in a timely manner. The Trap-Ease is not sufficiently expose to the customer. The proximity of the stores where the product is sold in relation to where the customers are maybe impacting on the availability of the product to consumers. How would you change Trap-Ease’s marketing strategy? What kind of control procedures would you establish for this strategy? I would use the product innovative aspect to promote it to a larger potential clientele. I would change the fact the design just a little to ensure that once the mouse is trap it dies instantly or offer the customer a choice of purchasing one where the mouse dies instantly or it is caught alive. I would also look into the possibility of packaging the Trap-Ease with the bait as part of the package. Customer may only need one Trap therefore I would offer packages of one and packages of two. I would lower the price for the initial market penetration. This will help to increase sales by attracting new customers or attract them from the traditional product. Once

Diffusion and Osmosis Lab Report Example | Topics and Well Written Essays - 1000 words

Diffusion and Osmosis - Lab Report Example One particular example is the absorption of water and other nutrients from the soil by root hairs in plants. The following experiments demonstrate these basic concepts in action, and how distribution of substances in two regions with different concenration gradients occurs. In order to determine osmolarity of a potato and how it is effected by the process of diffusion, a simple experiment is performed. 7 cylindars are carved out from a potato, and then cut to a uniform size of 5 cm. One very important aspect of this experiment are the 6 sucrose solutions, ranging from 0.1 to 0.6 molars, 100 ml each, and placed separately in 6 250-ml beakers together with 100 ml of distilled water. A sensitive balance is also necessary to accurately determine the weight of each potato piece, before and after incubation. Another experiment is performed to determine the process of osmosis. For this experiment a 500 ml beaker is used which is filled with 300 ml of water. A 25-30 cm dialysis tubing bag is essential, since it represents the semi-permiable membrane that is present during osmosis. 4 ml of a 30% glucose and starch (placed in the dialysis bag) and a small amount I2KI represent diffusing substances. Benedict's reagent is also necessary to determine the diffusion pattern of the substances involved. The carved out and cut pota... All the pieces are incubated for 45 minutes, and then their weights are measured and recorded. The percentage change in weight for each of the pieces is also calculated and recorded using the following formula: Percentage change in weigh= weight change/initial weight * 100 In the second experiment is prepared by soaking it in water, closing one end with a rubber band or string as not to let any solution to enter into the bag, and by adding a 4 ml of a 30% glucose solution into the bag. A 4 ml starch solution is also added, and the color of the glucose-starch solution is recorded. Then, 300 ml of distiled water is placed in a 500 ml beaker in which a small amount of I2KI is added. The color of this solution is also recoded. The dialysis bag is placed in the beaker and they are left for 45 minutes. It should be noted that the free end of the bag is not in contact with the solution of the beaker, as it is left lying out of the beaker. The color of both solutions (in the dialysis bag and beaker) are recorded, after which 3 ml samples are taken from each solution, as well as a sample of distilled water, representing the control tube. Placed in 3 different tubes, a small amount of Benedict's reagent is added to each tube. The final colors are then recorded. - Results Using the data collected from the first experiment, a graph can be plotted (Table 1). The y axis represents the osmolarities of the sucrose solutions, representing the independent variable while the x axis represents the weight of the potato pieces after incubation, represents the dependent variables, with the negative value being a decrease in potato piece weight, and vise

Implementing a taser program into a law enforcement agency Essay

Implementing a taser program into a law enforcement agency - Essay Example Taser stun guns have recently come under close scrutiny and critiscm because of the risks they pose to the public and their intended use. This has also been fuelled by the increased use of these devices, especially in the United States, and their intended use in the United Kingdom (Feakin 2007). Taser stun guns have been touted as the non-lethal alternative to deadly force and guns (Driscoll 2003, ACLU 2005), which has been viewed as an advantage when it comes to apprehending crime suspects, as it avoids needless deaths and injuries. However, there are figures which show that between 1999 and September 2004, approximately 71 individuals died in North America as a result of the use of the Taser stun gun (ACLU 2005). Whilst some may claim that these deaths are still less than those that come about as a result of the use lethal weapons, this still does raise some issues about whether Taser stun guns should be used at all, and if so, should their use be restricted to certain individuals. There are also figures which show that at the end of 2004, the fatalities from Taser stun guns had increased and there is evidence to suggest these deaths are a result of the incorrect or overuse of the device (ACLU 2005). For instance, there was an incident in the US where a young man was stunned for up to 17 times by the Taser stun guns (ACLU 2005) and this is thought to have contributed to the individual's death. Such incidences have most likely to have been the cause of the public concerns about this device, as it seems that the use of the Taser stun gun device is contributing to deaths, instead of preventing them. In addition to this, the manufacturers of the Taser stun gun have denied any claims that their device has directly contributed to the deaths of any individuals (Driscoll 2003, ACLU 2005). Despite these safety concerns, the appeal of the Taser stun gun to law enforcement agencies worldwide is appealing. For instance, law enforcement agencies in the UK, do not carry guns and the purchase and use of Taser stun guns is highly attractive as an alternative to considering lethal devices. In the US, law enforcement agencies already carry lethal devices and Taser stun guns are an attractive option to counter-act concerns regarding the deaths of innocent civilians caught in the cross-fire or in instances of mistaken identity. However, the concerns over the current use of Taser stun guns seem to be related to their application and over-use of the device. This has been acknowledged by the International Association of Chiefs of Policy (IACP) which has recommended the re-evaluation of Taser training and the establishment of policies (ACLU 2005), to minimise the deaths from the use of this device. This acknowledgement from the IACP does recognise that the use of t

The Road Not Taken Essay Example for Free

The Road Not Taken Essay Every adult faces challenges and life-altering decisions. In â€Å"The Road Not Taken† by Robert Frost this dilemma is brought to life. The character in the poem has free will to choose whichever path he wants. He is completely unaware of what his choice will bring but he leaves it to chance. He knows he has to make a choice and that it is impossible to know whether or not it is the right choice. He knows that no matter what his choice is he will always wonder what his life would have been like had he chosen the other path. In reality there is no right or wrong path. There are only decisions and outcomes. The theme of decision making in this poem takes a â€Å"seize the day† approach. No matter the outcome the traveler knows he still must make a decision and make the best of it. The setting of the poem takes place in the woods. The character is standing there studying a forked path. It is ironic that both paths are seemingly the same, they are both intriguing to the traveler and he wishes that he could travel them both. The forked path is symbolic of life and all of its many choices that must be made. Just as the character is unaware of what his choice may bring, outcomes of adult choices do not always turn out as expected. The title of the poem â€Å"The Road Not Taken† is significant. The poem is named after the path that was ultimately not chosen, leaving the reader to believe to think it was written with regret. In stanza 4 the regret is brought to light with a metrical device. â€Å"Sigh† is an onomatopoeia that emphasizes the characters regret or relief. That one word makes the reader want to go back and reread the poem to make sure the theme is understood. The traveler is either regretting his decision that he made or he is relieved that he made the best choice for himself. It is left up to the reader’s interpretation to discover what the poet was trying to say. Some other metrical devices used are imagery, symbolism, personification, rhyming, alliteration, and allegory. The reader is presented with imagery in â€Å"two roads diverged in a yellow wood† and again in â€Å"And both that morning equally lay in leaves no step had trodden black†. This gives the reader something to visualize. Personification is used in â€Å"because it was grassy and wanted wear. † A road cannot produce a feeling to want wear. The rhyme scheme of ABAAB in this poem produces interest and makes for an entertaining read. Alliteration is used when the poet writes â€Å"wanted wear†. Allegory presents itself when the poet writes about the two paths when his ulterior message is about choices. All of the devices used in the poem support the poets overall theme. Out of all of the â€Å"roads† faced in life the roads not chosen to take have just as much impact as the roads that are chosen. There is no way of knowing the outcome of a decision unless you make the decision and see what happens. You may be happy with that choice, or you may sigh and wish you had made a different choice. Some of the choices you make are final, the poet makes light of this when he writes â€Å"I doubted if I should ever come back†. It is as if he knows that he will not ever be returning to â€Å"The Path Not Taken†. The poet allows the reader to come to their own imaginations, ideas, and outcomes in this poem. This is a poem that can be interpreted many different ways.

Essay --

Dear President, As you very well know, climate change is one of the biggest challenges of the current age. While few countries in the area are able to work on mitigation and adaption, The Republic of Congo has been diligent in passing laws that can further preserve our planet. I am writing this letter to talk about what positive impacts have come from the recent laws set in place, as well as advise a plan for furthering the mitigation of climate change in the Democratic Republic of Congo. Two new laws have been passed stating that the removal of any natural resources from the rainforest, including trees and minerals, is permanently banned. Timber and mining companies may no longer operate in the rain forest. In addition, to decrease the poaching of animals and trees in the rainforest, a drastic increase in the penalties for poaching will be issued and the consequences are up to and including potential life in prison. Also a large increase in the funding of efforts to prevent poaching and capture poachers has been set in place. In retrospect to the new laws put into place, there will be pros and cons of the effect that the law has on the Ba’aka people, the logging and mining workers, the poachers of bushmeat and ivory, and congolese environmentalists. The Ba’aka peoples nomadic lifestyle is less damaging to the rainforest environment because it allows the group to move without over-exploiting the local game and forest resources. Most African forest people spend much of the year near a village where they trade bush meat and honey for manioc, produce, and other goods. In contrast when there was an allowance of poaching and removal of natural resources, the Ba’aka people ran low on the bushmeat and found the forest inhabitable due t... ... due to the law, they can bring about a rich future and help teach the native people how to utilize their resources to the highest ability. The con that this law has on the environmentalists is now they have less funding from the government to support their research because more money is going into the prevention of poaching. This could harm the conservation process of environmentalists because they need funding in order to sustain the ecosystem. I am writing this letter today to ask for your consideration in the funding of environmental conservation in the rainforests of the Democratic Republic of Congo. Please consider the facts that I have laid out, together we have the ability to raise awareness within the community to help lessen the environmental impacts that ultimatley induce climate change. Thank you for your time and attention. Sincerely, Hayley Kievman

Compare and Contrast two major theories of Social Inequality – Can Inequality be eliminated?

A major theory of inequality is the one propounded by Karl Marx who argues that social inequality is not natural but stems from the construction of the unfair capitalist system. Marx sees the workers or the proletariat as being exploited for their labour by those that own the means of production Marxists see social inequality as manifested in the fact that workers do not benefit from the wealth that their labour produces instead Marx claims that they are 1'pauperized'. The poorer working classes get poorer whilst the rich enjoy getting richer this is illustrated by income inequalities all over the world; the poorest 20% of people in the USA have seen their incomes fall by 19% whilst the top 5% saw their incomes rise, in Australia the richest ten per cent of the population owns about half the nation's wealth in the USA its over two thirds. A limitation of Marx theories on inequality is that it only focuses on economic inequality. Many sociologists would agree with Marx that economic inequality is the most significant form of inequality at the moment whilst acknowledging that economic inequality and social inequality, as we live in a modern multi- cultural capitalist country are inextricably linked and are affected significantly by gender, racial, religious and ethnic inequality. Ethnic background is both an indicator and factor of social inequality. In Australia for example, Aborigines are over represented in the working class as well as underclass and under-represented in the top stratification of earnings and class. Social inequality thus seems to be a consequence of ascribed status: of the status that our skin colour our gender and/or our social class confers on us. Arguably there is scope for social mobility in our current system as our ascribed statuses can be overshadowed by our achieved status especially as we are not generally ascribed to a lower cast iron status at birth that prevents social mobility (unlike the untouchables in the caste system in other cultures) Theoretically we can ascend the social ladder, however low we start, as there is equality of opportunity. This is the view propounded by functionalists such as Davis and Moore. Our achievements in our meritocratic system determine the social position that we hold. Davis and Moore acknowledge that there are perhaps socially unequal jobs yet they are all important for society to function. Thus to maintain society each role needs to be filled so ‘effective role allocation' is an essential functional perquisite. However as some jobs require more skills and training than others there is a need for differing social and financial incentives to entice people to undergo extensive training and take up such jobs. Davis and Moore assert that role allocation and thus people's socio-economic status is fair as it is based on merit, those in the top roles earning the most are those that are best equipped for their role. Whilst Marx sees the current system as exploitative Davis and Moore see it and the inequality that accompanies it as legitimate and functionally advantageous to society. Such a theory though, does not take into account gender and racial inequalities or concepts such as culture capital old boys club and the glass ceiling The culture capital theory suggested by sociologist Pierre Bordieu explains that the education system prises and is geared toward the culture of the middle and upper classes thus those from a working class background find that the skills and knowledge derived within their culture is ‘devalued' and they therefore do not have equal opportunities to excel academically which of course restricts their employment choices and socio-economic position in the future. We can see therefore that inequality is institutionalised, as Marx alludes to in the labour market, and that education is perhaps the first agent of stratification. M. Tumin has also criticised Davis and Moore by condemning their notion of functional importance as questionable and too vague. It ignores the differential of power. According to Tumin differences in pay and prestige will be affected by, and often reflect differences in the relative power of groups and individuals in the labour market rather than the job's actual functional importance. Therefore differences in pay can actually be more a reflection of the relative strength of the workers' union and bargaining potential rather than of functional importance e.g. coal miners and farm labourers. Davis and Moore suggest that inequality is universal as it can be identified in all societies. Such views would suggest that inequality is not eliminable. Marxists ideas contradict this view. Marx claimed that inequality could be eliminated with the development of class consciousness and the abandonment of capitalism however the Soviet communism model proved that in the modern world this was untenable. Equality came at a high price- by the collapse of communism in 1989 equality had come to mean people simply had equally low living standards. Economic and social equality came at the expense then, of basic human rights, the sociologist Peter Saunders stated socialist societies are2 ‘always more repressive than the capitalist ones since they must get people to fulfil their role without the incentive of economic rewards.' However it is clear that the Soviet system was successful in reducing and even eliminating inequality in many spheres of life. Even if it didn't respect human rights in all cases, it guaranteed basic needs such as housing employment education medical care and even holidays. 3The satellite states had embraced capitalism after communism expecting to reap the economic benefits of a capitalist system in fact, living standards actually fell. Russia, after communism rapidly transformed from an almost standardized society to one that was plagued by socio-economic polarisations, according to Goskomstat, the income ratio between the wealthiest 10% of the population and the bottom 10% was about 4:1 in 1990 by 1996 it had sky rocketed to 13:1. Women's rights have also regressed significantly in Russia currently approximately 80% of the unemployed in Russia are women. Such evidence seems to support a Marxist framework of inequality as not inevitable but sustained by a capitalist system. Marxists claim that a capitalist society is maintained through divide and rule. Thus when a class ‘stopped being a class in itself and started being a class for itself' then the group could recognise their inferior social position, class solidarity would develop as the class recognised their shared interests and goals and they would then act together to displace the bourgeoisie. However because inequality is so multilayered class divisions are easy to maintain as differences in gender and race also generate inequality thus even if class differences were eliminated these would persist and perhaps increase. Blackness has historically been classed as inferior, perceived inferiority has been harmful since those who see themselves as superior usually hold the legal power and status in the society and can therefore cement in law the inferiority of the blacks or other ethnic groups. Loury calls for4 ‘major structural remedies to speed up progress toward racial equality' which will in turn reduce the economic inequality that ethnic minority groups face. The New right perspective argues that social inequality has persisted throughout the ages; Saunders states that ‘there has never been a completely egalitarian society'. Every society has its male and females, rich and poor it's big and small and it's old and young. In this absolute sense there is some truth to the assertion that some degree of inequality is inevitable. However inequality itself is unequal it varies with time and culture which validates the theory that inequality is socially constructed and thus can be eliminated. In Britain granted we have moved from the stark extremes of inequality of slavery in imperial Britain but only to an ‘acceptable' economic and social inequality that is institutionalized within our capitalist system, unequal access is built into the structures that support and maintain our contemporary society. It can be argued that the current degree of inequality is not advantageous to society and a reflection of unequal talents in society as Davis and Moore claim nor is it an inevitable product of the capitalist system as Marxists argue; it is a matter of choice. Through the lax way we regulate corporations compared with the harsh regulations placed on workers unions, how we distribute the tax burden and how we set wages. We limit the power of workers thus limiting their socio-economic position.

Depression And Its Effects On Teens - 1268 Words

Everyone feels depressed at some time in their lives, whether the cause may result from illness, the loss of a family member, a decrease in grades and so on. These tribulations and many more are natural causes of feelings of sadness and lamentation. It is normal to feel distressed about a loss or failure. However, for a number of people, that feeling of dejection repeats for months, years, or, if left untreated, even a lifetime. An estimated 350 million people of all ages suffer from depression. Of these affected, one in eight teens suffer from this disease (World Health Organization, para. 1). Depression is an attenuating disease, affecting teens at an increasing rate, and it is essential for one to know what teenage depression is, how depression affects teenagers and what can be done to prevent it. Depression in teens is a mental health condition that causes a continuous feeling of sadness over a prolonged period of time and a loss of interest in activities. This state of being aff ects how the teenager thinks, feels and behaves, which causes emotional, functional and physical complications. Symptoms of depression in teens include sadness and hopelessness, anger or hostility, periodical crying, withdrawal from social surroundings, loss of interest in activities, and changes in eating and sleeping habits (Mayo Clinic, n.D. para. 2). Because depression found in adolescents and teens is not as high as in adults, teen depression is not properly diagnosed. In other words,Show MoreRelatedThe Effects Of Teen Depression On The Brain1272 Words   |  6 PagesThe Effects of Teen Depression Depression is not just a facade created by emotional individuals. It is an actual occurring problem within the brain, primarily in teens. Anyone dealing with depression can explain that it is more than a feeling of sadness or loneliness. It is an agonizing pain that is sometimes hard to explain, which lasts for months and sometimes years. Although depression may start as an emotional state, it progresses to a more complex dilemma and begins to affect you in everyRead MoreThe Negative Effects Of Teen Depression1117 Words   |  5 PagesTeenage depression Teen depression ultimately impacts this society generation . Recognizing the signs and diagnostics that could prevent teenagers with this mental illness. , Be aware there are several different types of depression . Teens from one or more types. Teenage depression is becoming a problem in today’s society. However, Depression, it’s a mood disorder that causes persistent feelings of sadness and lost of interest also called clinical depression, it’s affectsRead MoreNegative Effects Of Teen Depression1437 Words   |  6 PagesTeen depression ultimately impacts this society generation . Recognizing the signs and diagnostics that could prevent teenagers with this mental illness. , Be aware there are several different types of depression . Teens from one or more types. 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